Taylor
© 2024
→ Discover Detroit
CreditsNeha Nixit
Discover Detroit is a campaign dedicated to helping locals and visitors discover the hidden gems of the city. Targeting art enthusiasts and creatives, Discover Detroit invites anyone to find their gems scattered across the city.
Neha and I approached this project by identifying the strengths and weaknesses of Detroit to deliver a strategy for the campaign. We wanted to highlight the “hidden gems” of Detroit; these are places that even Detroiters may not know about. The identity evolved from the spirit of Detroit to an art collage that highlights each destination. Like finding the X that marks the spot, the collages capture cars reaching their treasured destination. Discover Detroit shines on the artistic culture that continues to thrive today.